Like gardening or working out, tax planning is one of those activities where you get out of it what you put into it. Plenty of us have a weight bench gathering dust in the garage that hasn’t gotten us into any better shape, or a plot in the backyard that just won’t grow anything because we never weed it. Tax planning is similar in the sense that you can put work in on the front end that you’ll reap benefits from later.Read more

Advice in Common Language

Straightforward Fees
You deserve to understand what’s happening with your money.
Have you ever sat across from a financial advisor and only understood every third word they were saying? And yet they were talking about your money, your life and your future.
At Parsons Wealth Management, we believe clients should understand everything that is happening with their money; that advisors should be just as good about explaining investments as they are at making them.
First, we’re going to get to know you and discuss what’s most important to you. We’re going to figure out your goals and the outcomes you’d like to achieve with this money. We’ll do this by establishing your Family Index Number, which is the rate of return needed on your investments in order to pursue those outcomes. After we determine your Family Index Number, we allocate your money to our various investment strategies designed to help you pursue those goals.
We work with a wide variety of clients – everyone from high net worth investors to those who are just starting out. While each family gets a personalized allocation strategy, we’ve helped thousands of families navigate their complex financial needs and guided them through life’s major decisions.
As your trusted advisor, we’re focused on adding convenience and simplicity to your lives. We will make sure you’re educated on your investments and how we manage your money – as much or as little information as you’d like.
Whether you’re investing hundreds or millions, at Parsons Wealth Management we’re about much more than results – we’re about helping you understand where those results have come from and why the strategy works. If you’re tired of the mystery of investing and want to know exactly what’s happening with your money, schedule an appointment today.
Discover the right investment strategy for you.
Tell us a little more about your investment objectives and level of comfort with risk.
By what percentage do you expect your portfolio to grow
annually over the long-term (10+ years)?
How to get started.
1. Schedule an appointment
2. Meet with us for a custom listening session
3. Get your personalized strategy



Our financial planning services are built on trust, transparency and accountability.
Our experienced team of professionals will develop a personalized plan that gives you the power – and a path – to realize your dreams. Explore services
Investment Planning
We help you discover your investment risk tolerance and develop customized solutions that fit your needs and help you address your financial goals. Learn More
Protection Planning & Risk Management
We help you identify your insurance needs, so that you know both you and your family will be taken care of regardless of life’s unexpected events. Learn more
Tax Planning
Since the 1960s, our firm has been advising our clients regarding ways to reduce their taxes and comply with IRS regulations. Learn more


My Wealth Plan™
Bringing Clarity, Comprehensive Planning, and Confidence to your financial life. Learn more
Estate Planning & Wealth Transfer
Parsons Wealth Management can help you with your estate planning needs and formalize your wishes. Learn more
Connect with an Advisor
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Personalized Wealth Management
Welcome to Parsons Wealth Management. We provide a complete suite of services for individuals, families, and businesses, with a focus on financial planning and investment strategies with tax expertise.
At Parsons Wealth Management, our mission is to continually increase our clients’ clarity and confidence through comprehensive planning. We help to identify and address your life objectives, understanding that your situation is unique. We apply that understanding as we address both your immediate objectives and your long-term goals.
Investment Management
Disciplined investment strategies are the foundation of our investment management process. Our time-tested strategies are designed to meet a variety of investment goals and objectives.
Carson Group
Carson Partners are growth-minded advisors wholly dedicated to helping clients reach a higher purpose for their wealth and design a lasting legacy for their families.
Our Locations
Parsons Wealth Management is headquartered in Half Moon Bay, CA. Contact us today to speak with a wealth advisor or financial professional near you.
Insights
Parsons Wealth Management’s team of professionals provide you with transparent and proactive communications to equip you with the knowledge you need. Read more
Weekly Market Commentary
- Market Commentary: Stimulus Fuels Retail Sales as Strong Housing Market Faces Hurdles
American consumers put their stimulus checks to work last month. Retail and food service sales rose 5.3% in January, after declining 1.0% in December (Figure 1). Compared to one year ago, sales are 7.4% higher. The strong data resulted from the stimulus checks and declining virus cases. Because of restrictions and risk, the biggest winners were online retailers. Home improvement stores also experienced strong demand as consumers continue to spend extra time at home.Read more